Our story

Choices determine the objectives to follow…
Innovation, efficiency, respect and quality, since Newage was born these have been the keys for its leadership on the market.

NewAge S.p.a. was founded on 1997 in Apulia, country with a strong vocation for the entrepreneurship, as a Company operating in the clothing industry. NewAge S.p.a. is specialist in production and distribution of branded clothing under license.

The underwear, homewear, beachwear and sportwear collections for man and for woman are the result of a 20 years know how. NewAge S.P.A. also offers its own branded underwear collections studied as a strategy to be competitive on the market.

During the years NewAge S.p.a. has created a business based on strategy, ambition, professionality, determination. NewAge is today a smart, efficient, innovative, competitive Company; It is very able to offer a good quality standard and to respect the current trend.

Production is managed and supervised by a very competent team who develops the products supported by a control dashboard. A selected net of partners cooperates with NewAge in the production process ensuring hight quality standards.

The real strenght of the Company is the internal organization. The staff is supported by a specific software created upon the Company needs.  This software allows a very quick communication either among the internal departments or with the external partners.

Thanks to this organization NewAge is able to catch the market trends in advance and to transform them in trading opportunities. The team of designers is very able to translate the identity of each licensed brand in collections with a great appeal and interest on the market. Due to this system the resources and the business operation are optimized.
 

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The foundation

At the end of the 90’s NewAge s.a.s. took the first steps in the textile industry. The choice of the name is not casual, it is a message to the market in terms of new style, quality, strategy, focus.

1997

A COMPANY THAT IS ALWAYS GROWING

This is the moment when a business plan become a modern Company New Age s.r.l. able to develop important production performances and ready to cooperate with international partners.

2004

THE DIGITALIZATION OF THE PROCESS

The digital challenge starts for NewAge. The base for new informatic systems customized on the Company needs is placed. New Sharing is introduced, and the connection of the operating processes immediately takes off. New Sharing is a platform for sharing the technical sheets with the international manufacturers.

2010

NEW AGE S.P.A. TOP PLAYER IN THE CLOTHING INDUSTRY

This is the turning point year. It is the market itself to “announce the goals” and the business trend grows-up significantly. NewAge has reached an high standard quality, an innovative process, a powerful internal organization;  the doors are opened to more ambicious targets.

2016

UMBRO, A GAME TO PLAY, A MATCH BETWEEN CHAMPIONS

The most important match is coming yet and New Age with its particular dynamism is ready to play.
Umbro is a very popular brand in the world with a hundred years story, this is the new challenge for New Age.
NewAge took the license in 2017 directly from the American big Company Iconix Brand Group. This is an ambicious step but perfectly in line with NewAge target.
 

2017

UNI EN ISO 9001:2015 certification. Quality management and specific commitments.

Newage's history is also the result of consolidated Company procedures that have determined its solid growth. Since 2019, the Company has implemented a quality management system that complies with the UNI EN ISO 9001:2015 standard, which entails specific objectives and commitments for Newage, such as customer and consumer satisfaction, reassuring its suppliers, motivating and protecting its staff, and guaranteeing company property.

2019
COMPANY MISSION

People.
Personality.
Performance.

  • SUSTAINABILITY

  • INNOVATION

  • RESPECT AND SHARING

This is the correct measure of every step forward

The ambitious and global view of NewAge gives birth to the need of working instruments designed for optimizing the way of working. It consists in an informatic system that eliminates every operative and intellectual waisting. This system allows to focus on the real business opportunity only, without any market overlaps. The markets are selected according to principles of diversification in order to optimize the results.

Quality, safety, efficiency these three points make the difference.

The partners of production are selected according to international standards firstly and than for competence and quality.

The planning of the strategies implies an attentive organisation either for financial or for the productive aspect.

THE FOUNDATIONS FOR THE FUTURE

A modern Company has to be guarantee of progress. This is the way NewAge is operating in order to reach an high level of innovation.

NewAge is developing a plan of investments and activities aimed at customizing technological solutions.

New Sharing is the technological platform designed on the specific needs of NewAge. New Sharing allows the connection between the departments, the sharing of the production steps, a correct processing of data, the evaluation of the individual work.

This revolutionary system implies careful management protocols and the competence of an IT expert staff. The human resources, the products and the business strategies become competitive.

STRONG BASIS, STRONG VALUES

Respect, sharing, integrity, environment these are the starting points for business choices and activities.

NewAge takes care of people first of all; specific trainings are adressed to the staff in order to improve the skills. The human resources in NewAge are professional and worthy of a confortable and efficient working environment.

The respect is the base for deep and reliable relationships, cooperations and parterships with the manufacturers, the suppliers, the customers, the staff.

The investment in alternative energy sources and the commitment to sustainability are some of the main focuses of the operating policy of NewAge. This strategic choice identify NewAge as a modern, responsible and enterprising Company.

Certifications

Newage's history is also the result of consolidated company procedures that have determined its solid growth. The certifications represent a key element to better direct the company's strategic and operational planning and allow Newage to compete in any market offering a solid guarantee to customers and suppliers.

UNI EN ISO 9001:2015

Since 2019, NewAge has implemented a quality management system in accordance with the UNI EN ISO 9001:2015 standard, which entails specific objectives and commitments for the Company:

  • Customer and consumer satisfaction
  • Reassurance of its suppliers
  • Motivation and protection of its staff
  • Guarantee of company property through:
  • The protection of confidentiality, security and privacy;
  • guaranteeing the effectiveness of the production structure;
  • improving the efficiency and effectiveness of production systems;
  • the control of outsourced supply and production processes;
  • the company's capacity for internal and external communication;
  • the effective management of corporate know-how;
  • the prevention of accidents at work, environmental damage and sanctions;
  • ensuring the company's financial and operational capacity;
  • the pursuit of continuous improvement of the quality management system and its policy.
Download certification
2019